our logo
We’ve designed our logo to embody the essence of the Free Market of Detroit—creative, fun, unique and welcoming.
the circle
An upcycled counter from the font’s “d” encircles the wordmark, signifying the act of reusing objects in the "D," our beloved Detroit. This circular element also represents the cyclical nature of swapping and the supportive community that surrounds FMoD, reinforcing our mission of sustainable and communal living.
the symbol
The logo incorporates a variation of the Ananse Ntontan Adinkra symbol, representing the wisdom and creativity that FMoD inspires in its participants. The symbol is given a fuzzy texture, reminiscent of a soft sweater, evoking the warmth of donated clothing and symbolizing the approachable nature of our organization.
the wordmark
The wordmark features Gabriel Sans, a font inspired by the original Sans Serif designs but with a modern twist, reflecting FMoD’s blend of traditional wisdom and innovative community practices.
main logo
The full-color version of the logo is the primary logo of the identity system. In this version of the logo, the wordmark is white and the symbol is in the brand's yellow color (sunshine). It is strongly recommended that this version be used in branded applications whenever possible.
clear space
Just like our community needs space to thrive, so does our logo. To keep our logo looking its best, it’s important to give it the breathing room it deserves. This clear space not only ensures the logo stands out but also helps it feel balanced and approachable, just like FMoD itself. The minimum clear space for the Free Market of Detroit logo is defined by the x-height of the letter “f” in the wordmark. This measurement should be maintained as the logo is resized, ensuring that it always has enough room to breathe and shine.
wordmarks
While the primary FMoD logo includes a circular element, we recognize that there are instances where this format may not fit seamlessly within certain designs.
In these cases, we offer an alternative horiztonal and vertical wordmark version of our logo that omits the circle, providing greater flexibility while maintaining brand integrity. This version should be used in situations where the circular logo might clash with other design elements, where space is limited, or where a more streamlined aesthetic is required.
Regardless of which version is used, it's important to ensure that the logo is always displayed prominently and with appropriate clear space to maintain its impact.
sizing
To ensure the integrity of the logo, do not reduce its width to less than .75 inch for print or special usage, and 75 pixels for screen applications. For uses requiring smaller sizes, utilize the verticle wordmark. For the wordmark, do not reduce its width to less than .75 inches or 55 pixels.
truncated
The truncated logo and truncated wordmark feature a emphasize the brand’s initials and symbol within a compact design. The truncated logo and truncated wordmark were designed specifically for swag or merchandise (i.e. buttons, stickers, stencils, etc.)
isotype
Our isotype is an extension of our logo, distilled down to its purest essence. The isotype can be used as a favicon for browser tabs, as social media avatars or as a secondary graphic for swag.
color usage
When reproduction constraints prevent the use of the primary full color logo, use one of these alternatives.
one color for light background
The one-color logo and truncated one-color logo can be used in all colors except Kiwi when placed on light backgrounds. In this variation, the wordmark and symbol are knocked out to reveal the background.
one color for dark background
The one-color logo and truncated one-color logo can be used in all colors except Chocolate when placed on dark backgrounds. In this variation, the wordmark and symbol are knocked out to reveal the background.
color block
In the color block logo and truncated color block logo, the circle is Orchid, the wordmark is White, and the symbol is one of the four remaining brand colors.
b&w
If black or white is the only available color selection use black and white versions of the logo, wordmark or truncated logo.
logo don'ts
Our logo works best when it is consistently used correctly. Consistency is not only great for your logo but also for your participants, stakeholders and brand awareness. The examples below are what NOT to do with your logo.
primary palette
The FMoD color palette is a vibrant reflection of our community’s energy, creativity, and spirit. Each color was chosen to capture the essence of what makes the Free Market of Detroit so fun and unique.
orchid
HEX F840A7
RGB 248, 64, 167
HSB 326, 74, 97
CMYK 0, 74, 32, 2
sunshine
HEX FDE115
RGB 253, 225, 21
HSB 53, 92, 99
CMYK 0, 11, 91, 0
kiwi
HEX DEFA67
RGB 222, 250, 103
HSB 71, 59, 98
CMYK 11, 0, 58, 1
cyan
HEX 75EAE6
RGB 117, 234, 230
HSB 178, 50, 92
CMYK 50, 0, 1, 8
chocolate
HEX 532022
RGB 83, 32, 34
HSB 358, 61, 33
CMYK 0, 61, 59, 67
secondary palette
Our secondary color palette is designed to complement the primary color palette with additional depth and range.
These colors should be used sparingly in order to maintain a consistent and recognizable color story for the FMoD brand.
magenta
HEX C00770
RGB 192, 7, 112
HSB 326, 96, 75
CMYK 0, 96, 41, 24
mustard
HEX E8CD02
RGB 232, 205, 2
HSB 53, 99, 91
CMYK 0, 11, 99, 9
apple
HEX 7E9905
RGB 126, 153, 5
HSB 71, 97, 60
CMYK 17, 0, 96, 40
dark cyan
HEX 158A86
RGB 21, 138, 134
HSB 178, 85, 54
CMYK 84, 0, 2, 45
typography
Just as the Free Market of Detroit logo and color palette reflect our community's vibrancy and values, our typeface plays a crucial role in conveying our brand’s personality.
Our chosen typeface, Poppins, embodies the qualities that define the Free Market of Detroit: it’s modern, versatile, and approachable. With its clean lines and geometric precision, Poppins is both friendly and sophisticated, making it the perfect choice to represent the spirit of our swaps and the community we’ve built.
Use Poppins for all primary brand communications. Its flexible nature allows it to be used effectively in headlines, body text, and everything in between, always ensuring our words resonate with the same warmth and creativity that define FMoD.
main header
poppins black
secondary header
poppins extra bold
subhead
poppins bold
body copy
poppins medium
imagery
FMoD imagery should capture the warmth, creativity, and inclusiveness of our community. Use natural lighting with warm tones to create an inviting atmosphere. Focus on real moments of connection—people interacting, sharing, and enjoying the swap experience. Highlight our community's diversity and the hands-on nature of our events, with close-ups of unique items and shared laughter.
Images can also be enhanced with post-modern collage elements to add to the appeal and fun. Align visuals with our vibrant color palette, subtly incorporating brand colors to maintain consistency. The overall mood should evoke joy, creativity, and a strong sense of community.
Designed by Expånd
© Free Market of Detroit 2024