The full-color version of the logo is the primary logo of the identity system. In this version of the logo, the wordmark is white and the symbol is in the brand's yellow color (sunshine). It is strongly recommended that this version be used in branded applications whenever possible.

Just like our community needs space to thrive, so does our logo. To keep our logo looking its best, it’s important to give it the breathing room it deserves. This clear space not only ensures the logo stands out but also helps it feel balanced and approachable, just like FMoD itself. The minimum clear space for the Free Market of Detroit logo is defined by the x-height of the letter “f” in the wordmark. This measurement should be maintained as the logo is resized, ensuring that it always has enough room to breathe and shine. 

While the primary FMoD logo includes a circular element, we recognize that there are instances where this format may not fit seamlessly within certain designs.

In these cases, we offer an alternative horiztonal and vertical wordmark version of our logo that omits the circle, providing greater flexibility while maintaining brand integrity. This version should be used in situations where the circular logo might clash with other design elements, where space is limited, or where a more streamlined aesthetic is required.

Regardless of which version is used, it's important to ensure that the logo is always displayed prominently and with appropriate clear space to maintain its impact.

The truncated logo and truncated wordmark feature a emphasize the brand’s initials and symbol within a compact design. The truncated logo and truncated wordmark were designed specifically for swag or merchandise (i.e. buttons, stickers, stencils, etc.)